The fact is there are some people who like to take shortcuts in this World to get ahead and to benefit in some way .
I think we all have probably been guilty of this to a degree.
Some more than others.
But I would venture to guess many have not
taken shortcuts to the extent of this fellow.
I have talked about his Story before, but thought it was worth further discussion as it’s so fascinating and teaches us about human depravity and
Shawn Hogan is the Founder of Digital Point, one of the biggest make money forums in the Universe.Over a period of 5 years or so ,Shawn made $28 million as an Ebay affiliate.Pretty damn impressive, huh ?Here is what is even more interesting…..
Shawn made this tremendous amount of money by stuffing cookies into every single person who visited any of his websites.
So if you or I went to Shawn’s Site ,unbeknownst to us ,Shawn would automatically assign an Ebay Cookie onto our ID.
So when we left his Site and anytime down the road went and bought something at Ebay……..well Shawn would get an Affiliate commission.
The implications of this were HUGE.
Shawn would get these astronomical Ebay Commission checks without sending them to Ebay through an Affiliate Link.
We are talking about hundreds and thousands of people going to Ebay , and Shawn got credit for them.
Mr. Hogan even had the gall to post on his blog that Ebay knew of this “covert” operation and actually encouraged him to keep on sending the Traffic to their website with his method.
Well, the FBI got whiff of this and in conjunction with Ebay set up a Sting and nailed Mr. Hogan and another accomplice.
Hogan did hard time for this and spent over 5 months in federal Prison.
It goes to show that taking Shortcuts cannot only cost you money., but it can also cost you your freedom.
I have found that as an Internet and Affiliate Marketer myself, that in the long run standing by your Product and your Name is so important.
There is no question there are some “dirty players” out there.
So pick and choose the one’s you want to align yourself with.
Robert Andrew (a.k.a Email Marketing Nerd)
This Could Happen to You
Okay there was this guy, Jim, who had a tough time making a Living.
He was struggling and had a wife and two kids to support.
The youngest was a newborn
One day his boss came in and told him his services were no longer needed in his Administration job at the Auto dealership he worked at.
It was probably the best news for him.
You see Jim had heard about Internet Marketing from a Cousin of his weeks before.
And it intrigued him very much.
So Jim took some Savings and worked his butt off for 6 months with Affiliate Marketing.
After 7 months, the results of
his hard work began to show..
He went from $100 a month to 3K a month.
And he put everything on Auto-pilot with his Email Marketing.
He drove traffic to his Squeeze Page with paid methods.
Putting less than 10 hours a week, Jim had it made. Big time
So for 12 months Life was perfect.
He got to stay at home with his wife and two small kids.
And he was getting huge affiliate checks with a huge responsive List.
He topped out right about 25K in profit per month.
But something happened after 12 months to his
‘auto pilot’ business.
Jim begin to notice his Checks each month were dwindling and dwindling.
After 15 months, his checks were less than 1K a month.
“Oh hell no” ,Jim muttered to himself
He could not figure out what was going on ?
Soon his income fell below $100 per month !
So Jim decided after being so relaxed for over a year to go in and check his Follow ups and Broadcasts.
To his utter dismay, he found that all his Affiliate links were “dead”.
The Products he was selling were discontinued.
All this work down the tube.
For a few weeks, Jim’s World became dark and gloomy.
He couldn’t believe the tens of thousands of dollars he lost because of some silly mistake he made..
However, I can say the good news is Jim did recover.
It took a hell of a lot of work and time to get back to where he once was. But slowly things did improve 🙂
The Moral of the Story.
Do not think that your Email Marketing Business will EVER be on complete Auto – Pilot.
The fact is it will not.
Always be meticulous in what you do. And stay on top of your business.
Make it a habit to check your Links periodically.
Even if it might take some time.
It will be worth it in the End.
And it will save you from the needless heartache like my friend Jim experienced.
The very Best,
do to yourself as a Writer ( of email copy) is to think
You HAVE to be Original all the time.
Sure, you can sit on your Notepad for hours on end and come up with really clever and original content in your Emails.
But in the long run, you will find you get relatively
little done with this Method.
Go Ahead and Steal Other People’s Work
Actually it is far better to just STEAL !!
And NO I do not mean to infringe on Copyrights or Plagiarize.
I mean to extrapolate or put in your own words on ideas that others have come up with or commented on.
And to be creative about it and use your own take
on a given topic.
The greatest writers of our time have done this
and continue to do it today.
Twain, Shakespeare, Stephen King,Hemingway, Dan Kennedy, Frank Kerns are just a few who used others’ genius to assist in developing their own !
Personally, I have had a few notable characters who
have had a major impact on me.
And ones I have used some of their ideas
to enhance my own.
It has really helped me take my own business to new heights.
I highly recommend that You do the same.
(Hint: Subscribe to a number highly reputable Marketers and learn about how they Market through their emails)
Matt Bacak is definitely someone that I have emulated in my email marketing. Particularly, my email copy and follow ups
I cannot say enough how Matt has
pointed me in the right direction in producing
profitable emails to my List.
Paul Nicholls is another Marketer who have learned a great deal from. And who I have utilized some of his Principles and expounded on them and have come up with my own unique ideas from. And tested some of the Principles on my own
Me ? As they say around here….. fair to middling 🙂
Which translates to not too cold and not too warm.
Just right with a little sugar on top 😉
Anyway, today I want to talk about something that really was a problem for me in the past.
And I am betting the farm that for many of you it can also be a problem.
How Brain Fog and Writers block have been my Undoing in past
I know 4 or 5 years ago when I was starting to really build my Lists, I would run into a huge road block.
Let me see if you may identify with this…..
It goes a little something like this :
You are writing Follow ups and Broadcasts to your List
and every thing is going smoothly.
You are cranking out email after email and seeing some good results with Open rates and Conversions.
But then one day you wake up and you are totally clueless in what to write to your List that day.
It is like your Brain has gone on a freaking strike telling your Mind , “NO MORE !!” lol
No more creative thoughts or ideas.
You sit there on your Computer and have no clue of what you should write your List that day.
You try to Google some topics related to your Niche to
get the creative juices flowing.
But still no luck.
You slam your fist on a table as the frustration sets in.
Well, there goes 1 hour ,now 2 hours of time wasted on trying to figure out something to write to your List.
Believe me I know this feeling.
It sucks too.
But there is good news.
After some time, I figured out there is an awesome way to counteract this Writers block.
First of all, you will NEED to write 30 good Follow ups in your Sales funnel.
After you do this, simply go back and start resending those first 30 email Follow Ups to your List !
That’s it. Honest to goodness, the BEST Email Marketers do this.
If you don’t ,you are only cheating yourself ! It works !!
Just make sure the ones you reuse have the best Open Rates and Click rates.
You could change around the Title a little bit.
Or even the body.
But honestly, it won’t matter.
Many Subscribers on your List do not remember what you sent them last week, let alone last month.
Just remember these reused emails should have quality stuff in them so your readers get a second chance to benefit from them.
Its a win-win for everyone.
Nope, I am definitely not failing at building a List 🙂
But the unfortunate Truth is there are some people out there who are.
The Story behind the quote “Building a List.. But I’m Failing Miserably
“Recently, I was part of an Online Discussion group where this is exactly
what was said by a new online Marketer who was having some trouble getting started.
This Marketer was having real tough times trying to get people to sign up for his newsletter.
He bought Solo Ads. Did Facebook. Forum Marketing. Adwords. Blogging.
But nothing worked at all !!
Just complete and utter failure after failure.
One ad he paid for 100 clicks on a solo ad and got 1% optin rate on his Squeeze Page.
Well, I asked to see his Sq. Page.
And one look, and I saw why he was NOT building a List.
His Squeeze Page told nothing about his free offer.
What could the free offer do for ME ? He mentioned NO benefits.
Only how his e book could make you a Facebook Expert.
I gave him some advice.
To use more descriptive Power Words in his Headline.
And to list the benefits a prospect would gain if he gave up his email to be on the List.
Anyway, of course you never know if people will follow through with what you say.
I hope he did.
A lot of my expertise , I gained through trial and error over the years.
But I have to be honest there were people along the way who helped me.
Without hesitation, I can say Derrick Van Dyke , Matt Bacak,and Paul Nicholls were some people who helped me get on the right track.
Feel free to do a search on these guys. And make it a point to study some of their tactics and strategies.
Remember, you are NEVER good enough to not keep learning and improving.
So pick a Mentor and go with it ! And keep that thirst for knowledge always in the forefront.
testing 1..2…3Howdy there :)Okay so you are probably wondering what in the hell Iam doing or talking about right now, huh ?Let me say ,NO, the Nerd is not senselessly blabbering with no purpose( like I can be inclined to do sometimes lol )The thing is I just wanted to talk today about something that happened in the one and only, ever popular Warrior Forum .If you do not know already , the Warrior Forum is a very popular and educational ‘Work from Home’ Forum
In the Email Marketing Forum there, someone posted about how they tested a Subject line and how their Open rates for that Email went through the roof.
So I wanted to test it myself.
Consequently, that Title is the exact Subject Line I used in this Post today 🙂 ( With the exception of another Word I added for originality ,and I also felt it added to the whole ambiance )
Basically, the person at Warrior Forum who tested this Subject Line posted that he got a complaint from one of his Subscribers that he was sending out too many emails
And so it gave him the idea to write a Broadcast email posting to his whole List showing the Subscriber’s complaint and then posting his response to this Subscriber ( which he used as the subject line “get the Hell off my List” which was a little overboard and insulting in my mind at first.. yes I know I can be a sensitive delicate little thing lol…but made sense really )
It is intriguing.
And I think it should open your Mind’s to
what creativity can do sometimes.
The fact is everyone ( yes I have been guilty of this in the past 🙂 ) wants a proven standard blueprint to go by when constructing email copy and subject lines.
And the fact is when you go and think outside the ‘box’ and try new things and test them , then you can really open up new avenues that could lead to that much more success.
Just something to chew on !
By the way, you are totally welcome to use the Subject line I used today in this Post :>)
Send it out. Tie your own message to it and track the Open Rates as well as the Clicks and Conversions.
It was (and still is) called the Warrior Forum. )
Many of you may have heard of it.
Hell, many of you reading this…. well that is how I first met you lol
So for many years, I went to Warrior Forum to learn, discuss and teach many principles of online success in IM.
I met some terrific folk there.
And have ALWAYS got more out of it than I probably put in.
Which is really not something I should brag about 😉
The Mistake I made as a Member at Warrior Forum
But I will tell you for the first 5 years being there I made a huge error. Or lack of judgment.
Some may say (rightfully so) exhibiting plain stupidity on my part !
Well,the fact is I was incessant about NOT having a signature in my Posts (with a link).
I erroneously thought that the Warrior Forum was beneficial and added so much to my business, that I refused to ‘Spam’ people with a Link in my Signature.
Yeah, I know pretty dumb thinking.
I learned over time that there was nothing ‘spamful’ about having a Signature Link
Not by a long shot.
If I provided solid information at Warrior Forum and added to the Community in a positive way then it was totally acceptable to have a Signature Link.
Especially, if it led to a great Product that could help people.
Well, now I can honestly say it is not only acceptable to do but just plain NOT smart if you do not, business wise !
The fact is you can gain new subscribers and customers
to your online business.
And they are very targeted Subscribers at that.
Bottom line: Forum Marketing and Signature Links is a wonderful and viable way to build a highly, responsive email List in ALL niches ( IM, weight loss,financials, acne, sports etc,,!
Okay, as many of you may know already I really try to just tell it like I see it.
No holes barred 🙂
And yes I can sometimes piss off a lot of people.
But no harm done, right :>)
Well, here is something that pisses me off.
I hear it all the time.
From the left and from the right….
” Oh you gotta have a blog or website to really have success in building a List ” yadah yadah yadah
I say bullsh!T ! Sorry
Here is where I disagree with what everybody else says
Contrary to what many online Marketers say or feel, you do NOT necessarily need to have a Website or Blog to be successful at Email Marketing.
You just do not. Do not get me wrong. I think a Blog can be a huge plus if you work at it and remain consistent and
committed to developing it. (I mean you are on mine right now. But I do not have a blog in all my niches)Your main goal should always be to build your Subscriber Base up on your List.
A blog can definitely be effective in doing this.
But because of the unpredictability of Google and other Search Engines it is just not always reliable or even prudent to build a List just using Organic traffic.
So I would suggest if you want to create a Website or Blog to compliment and support your List Building goals, you should set up a reasonable amount of time to pursue it.
Personally, Posting a new Page everyday is a bit excessive.
But that is just me.
It is entirely up to you..I just wanted
to express a view that you might want to think about !
over the years.
For many of you it is just a process to learn this stuff.
We all go through it.
As time passes, and you start really developing and building your List, you will find many of the Concepts you learn will remain true and applicable throughout the rest of your Online career
One concept that I really want to address today with you is one that I termed myself.
(Yeah, I know I am ALL that 🙂 )
What the Hell is UBI Rob ??
It stands for “Useful but Incomplete” Information.
UBI is a Concept that will in essence be the cornerstone of how you make your money with Email Marketing and List Building.
It really will be !!!!
Some Marketers refer to it as “Teaser Copy” within the content of an email.
UBI is the way you want to address each and every subscriber with the email follow ups and broadcasts you send out.
In a nutshell, here is what it means.
(I will go thru this with each letter to illustrate its meaning.)
U – Useful. You ALWAYS want to make sure you give your Subscribers very Useful information that they can sink their teeth into.Information that not many others are providing
I- Incomplete. Contrary to the traditional meaning of this word, in this instance it is really positive.
Basically, you are giving your Subscribers really good info. but there is some more that could be disclosed which you do not at this time . You use it as ‘ethical’ leverage to have your Subscribers want more of the information that is not being given…as a result they may click on a link to access more of this info.
This form of Marketing has been used for many decades if not longer
And it is as effective now as it has been 50 years ago !
If you do not utilize UBI then you are selling
Here is an example that I use sometimes….
There is a Product that I promote that is excellent and one that I have utilized myself.
Its called 17 Email Hacks
Then later in the email I would say something like ” if you want more fabulous hacks you can check out Matt Bacak’s 17 Email hacks
(Also another example in a non-IM niche like
Weight Loss…. you could give content of 1 day training free and then give a Link to affiliate Product that has all 7 days of training. )
It really is a wonderful way to give something of real value to your Subscribers while also priming them to want more from the Product you can offer them.
Anyway, try it out. I think it will bring you more Clicks.
And also it will introduce a worthy product to your Reader’s in an effective manner.
Magnetic Head Lines that you can use to Profit in List Building with
Okay…..so in my Last email, I went over some Power Words you can use in your Squeeze Pages and Optin Forms to produce higher Optin Rates.
I talked about how a first impression using your Squeeze Page really sets the tone and expectations in the relationship with your List.
So Please guys DO NOT screw this up .
If you get lazy and careless and start messing up this first interaction with your List well….. Just DON’T.
Like my Dad always said to me..”Rob, be prepared to get that boot in the backside when you do silly ,nonsensical
So restrain yourself, folks lol
Anyway, today I wanted to give you some specific
Headline examples with those Power Words and have proven to be winners (and some other ones I give that are just great Headlines ! )
You can use these exactly as they are or better yet use them as a template and interchange different wording in your Squeeze Pages and Emails Headlines.
23 Magnetic Headlines You Won’t be Sorry for Using
1. DISCOVER How You can turn 40% of your Traffic into New Email Subscribers.
2. Little Known Trick EXPOSES How Individuals are Losing up to 11 Pounds in less than 2 Weeks
3. Free Videos REVEALS 6 Shortcuts in building a Company Website in less than an hour !
4. AMAZING Stock Picking Software will give You a 25% Annual Rate of Return !
5. How to make $15 in 15 Minutes !
6. The SECRET in producing highly profitable Adsense Sites
7. 7 Email Mistakes that make You Look like an Idiot !
8. WARNING :This Information will Put You in Danger of getting truck loads of Subscribers 🙂
9. Don’t do these 10 things when trying to write Headlines
10. How to Increase your Subscription Rate by 35%
11. TURBO BOOST Your Article Marketing with this little known technique.
12. How to make money in List building even if you have NO product.
13. JAW DROPPING Profits can be yours with creating easy to make Amazon affiliate Sites.
14.The Top 10 Ways to make a full time Income from Home
15. 5 Steps to Learning Easy Spanish in 1 month !
16. My CLOSELY GUARDED SECRETS are revealed in this E-book on how to break $100 a Day in less than one hour work.
17. The Shocking truth about making a Living with List Building
18. How Safe is your Online business from getting hacked ?
19. Can we really trust the President of the United States and what he has done to small businesses ?
20. How to create an INSANE Squeeze Page that Converts at 45%
21. The Great List Building Hoax
22. How the Gurus try to steal your Money : 3 Ways to protect yourself.
23. 4 Little known facts that could affect your Squeeze Page Optin Rates
These Headlines and the basic templates of each one have been proven to work time and time again in the past !
You are welcome to use all these. Like I said, you can take the basic structure of each one and apply to whatever scenario you are addressing.
For instance, in no.12 you could rewrite it as ” E Course REVEALS how to make Money in Internet Marketing even if you have NO Product”
Or another example would be for no. 21 you could say ” Free Report EXPOSES The Great Facebook Hoax”
( Note : People just love reading about conspiracy theories. Just look at National Enquirer as it was built on this principle 🙂 )
So be creative with it and again as I always say , ‘ have fun’ !