Cookie stuffing involves placing an affiliate tracking cookie on a website visitor's computer without their knowledge, which will then generate revenue for the person doing the cookie stuffing. This not only generates fraudulent affiliate sales but also has the potential to overwrite other affiliates' cookies, essentially stealing their legitimately earned commissions.
Amazon Associates — Amazon sells millions of products (books, music, electronics, toys, and more) that fit into virtually any niche, so its affiliate marketing program is a natural choice for almost anyone. Comparatively speaking, its payouts are generous, too: They vary based on product type and sales volume, but commission rates start at 4 percent and can reach up to 15 percent for specific product lines. However, note that Amazon’s program is now illegal in several states (although there are some work-arounds).
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Recent corporate changes and folding 2Checkout into a larger company that is involved in payment processing and e-commerce means that the affiliate program can sometimes feel somewhat neglected. But the ability to generate custom coupon codes and the comprehensive knowledge base make 2Checkout a good option for experienced affiliates with an established user base. But if you’re just entering the affiliate field for the first time, 2Checkout might not be where you want to start.
Affiliate-Systeme basieren auf dem Prinzip der Vermittlungsprovision. Die Vermittlung geschieht in der virtuellen Welt des World Wide Web durch einen Link. Ein solcher Affiliate-Link enthält einen speziellen Code, der den Affiliate eindeutig beim Händler identifiziert. Vereinfacht heißt das: Durch den Link mit Partnerkennung erkennt der Händler, von wem der Kunde geschickt wurde. Die Provision wird für die reinen Klicks auf das Werbemittel („Click“), die Übermittlung qualifizierter Kundenkontakte („Lead“) oder den Verkauf („Sale“) gezahlt. Im Gegensatz zum Merchant (wörtlich: Händler; hier auch Programm-Anbieter oder -Betreiber), der Waren oder Dienstleistungen anbietet, fungiert der Affiliate also lediglich als Schnittstelle zwischen Händlern und potenziellen Kunden.
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